The Bike Cave here in Reykjavik is a great spot for some delicious fast food with a fun theme attracting bikers and cyclists for some food, a chat, fix their bikes if required, and even take a shower. Located in 101, opposite Reykjavik city airport, it offers amazing views across the city and towards Esja mountain.

The owners of the bike Cave were looking for a fun way to promote their venue locally and spread the word so we proposed the idea of a free postcard to offer customs as a marketing tool to promote the Bike Cave to new customers.

The building’s front elevation has a bold and memorable mural painted on it. I sketched out the building with the mural and added in some people to represent scale and customers. It worked perfectly to help identify the Bike Cave and show its vibe.

The drawing went on the front of the postcard and we kept it simple on the back, promoting the Bike Caves social media and address, and left space for people to use the postcard and write a message.