LOVweek is a 3-day event held annually by Controlant here in Iceland. It is an internal event bringing 500+ employees and customers from the pharma industry together. LOV (Living Our Values) celebrates the company values.

Concept

I created the above initial concept sketch which was presented to the C Level for development. The concept was agreed and we went on to develop the Expo.

The Expo was designed for Harpa, taking both public open spaces and conference rooms into consideration. The Expo aimed to give a good understanding of the company’s products and have all employees be able to confidently deliver the elevator pitch.

Collaboration

Part of the project was to design a welcome pack with an event map, t-shirt, lanyard, etc. The entire space was designed alongside the graphic designer and Harpa staff with full graphics throughout for signage and branding, screens for keynote speakers, booths for the Expo, and a board game to help explain the journey of the product.