Working From Home Guide

Working From Home Guide 2020

It’s a crazy time right now and, as we all settle into working from home for the foreseeable future, I thought I’d share a Working From Home Guide. Here are my top tips for working from home and how to make the most of your space to create a ‘home office’. 

Working from home seems like the dream to many and, though it does come with many more pros than cons, it can be filled with distractions and motivation zappers. After all, your bed is warm and cozy, and your sofa is comfortable and only a few steps away…and you’ve almost finished binge-watching [insert series]. 

Get The Right Desk

Ok, so back in your office you might have one of those adjustable desks so you can stand more but in reality, at home, you’ll probably just sit. Try to use a good chair and be aware of your posture, the right chair for your new ' workstation is so important. Think of your back and look after it. If you can order a new one then do that but it might not be an option right now. If you plan to have a home office then it’s worth investing in a good setup. If you have the budget for it then look into an adjustable desk and make sure it’s one that can be raised and lowered easily so there’s more chance you will actually adjust it. Look at where and how you work - do you actually work at your desk, where it currently is? If not then rethink the space, turn things around and face a different direction. Get your set upright and you will be more productive.

Avoid All The At-Home Distractions

That super comfy sofa, Netflix, a full fridge, kids, argh. Try to be strict with yourself and treat your work/office like you would if you were going out to work. I try to start my day by 9-9:30 am and finish by 4-5 pm. I have my breakfast before I get to my desk and keep a lunch hour where I try to take a walk, move my body and enjoy some fresh air. I start dinner prep at 5 pm but if I’m still finishing tasks then I will keep working until 6 pm. Sometimes I work in the evening, depending on my workload and deadlines but I try to keep weekends work-free, where possible. Working from home becomes a habit, and if you get good at it then it can be hard to walk away from. Be strict but fair with yourself.

Sit Near The Window

Expose yourself to as much natural light as possible as this will help you focus, concentrate and can promote a happier mood - plus you’ll have access to fresh air. Natural light is better for photography so grab those Instagram shots. If you don’t have large windows or live in a country with long dark winters, like here in Iceland, invest in a daylight light - this can also help with waking up in the mornings.

Avoid getting hit by Seasonal Affective Disorder (SAD) a form of depression related to the change in season. Don’t brush this off as the winter blues it can get serious. Symptoms usually start showing around autumn/fall and continue throughout winter. It can zap your energy, mood, and motivation. Make sure to move your body, go for a walk and get some fresh air, be social (if you can). Fuel yourself, eat well and go easy on yourself - often we can be our own worst critics.

Become A Plant Lover

Don’t sigh, it’s not just a trendy interiors thing but plants are both pretty and practical - they clean the air helping with co2 levels so what’s not to like. I’m a sucker for succulents, and house plants like ivy and spider plants which are easy to look after (seemingly). My love pottering with my plants and looking after them - yup, I’m a plant lady.

Get An Essential Oil Defuser

This is the one we love, add a few drops of lavender oil to the water and it will relax you. I did this in our bedroom whilst I was breastfeeding Mia and have continued to have it on in the room as I get ready for bed or whilst I enjoy some me-time. A defuser is a great gadget to have at home and you can add different oils to help with your mood.

Surround Yourself With Pictures

These can be of your family, friends, happy times, inspirational quotes, pretty artwork, etc. Post-it notes might not look cool but they’re useful and can be great for covering your screen with ideas, notes, to-do items, and so on. I use them when planning my online courses to help structure lessons as I can easily move topics around and stand back from the course to really see the overview.

I’m a list-lover, lists on my phone and in my bullet journal (what did we do before bullet journals, have random lists everywhere?!).

Pinboards are back and make great physical mood boards, brand, or vision boards so why not try this to help keep you visually stimulated and on-brand. I am currently making a vision board which I’ve never done before. Try making one by looking through magazines and cutting out anything that “sparkes joy” as Marie Condo would say. Write words or quotes relevant to you, print images, add text, textures, and materials, flowers, or whatever works for you. Keep it somewhere you will see it every day as a reminder of what you want in your life.

Music

I use Spotify on our Sonos to play playlists or just listen to the radio. I’m pretty bad with music and would honestly listen to whatever - I’ve been known to listen to the same CD in my car for months without bothering to change it. Having playlists set up where I can easily stick them on in the background is good for me. I like chill, coffeehouse kind of playlists.

Dress For Work

This helps with the point above and will help you take working from home more seriously until you find your flow. I recommend you dress comfortably but not too comfy or you’ll just lounge around the house. Working from home comes with the big advantage of being in PJs but I find I work more productively if I actually get up and dressed, ready for the day. This might mean hair brushed and makeup - some mascara and lippy - to feel a bit more put together.

READ: My Self Employed Uniform

Work Outside The Box (when you can)

Not that your home is a ‘box’ but I really recommend trying this. Change up where you work once a week by heading to your local library, a coffee shop (though coffees can really add up), try a friends place (also great for collaborating and bouncing ideas around), an open office space (check Facebook to see if there’s a place like this in your area) or if your budget allows, rent a desk in a shared office space (great for networking and collaborations). I do have what I call a ‘soft office aka my bed where I often edit photographs, plan my Instagram feed, and download clips for my YouTube videos. Road trips are a great place for thinking, I love to dream up new projects and discuss them with Ingimar. My favorite place for planning and daydreaming is in a hot tub (lucky me, I know). Escape from behind your laptop - get some space and distance for good perspective. 

The True Gem Of Working At-Home

…that you can have your office assistant/motivator with you, aka baby Mia (can also be your pet).

Becoming a Mum has motivated me on an entirely different level, something I didn’t expect. Though my time, energy, and focus are so precious now, and my brain is still a bit baby brain blurry, I have a bigger reason, purpose, and even more, drive to succeed.

I feel like I’m creating my legacy, I’m building my dreams not just for me but for Mia and our family. Mum guilt plays a huge role in my day and I often feel like I can’t win. If I’m working, I should be playing with her and if I’m playing with her, I should be working. It’s hard but I want her to be proud of her Mummy, to see me working, and to know why it’s important.

She is 21months old now and that time has flown by. She has taught me that time is precious and you can’t get it back - every minute away from her has to count. Time is a precise commodity. I have to work smarter, not harder - now more than ever.

I used to work as an Architect, in a very stressful and highly male-dominated, competitive environment. It was a classic case of the last one in the office meant you were the hardest worker. It’s nonsense. Busy doesn’t mean successful. The hardest worker doesn’t make them the best. The self-employed Mum-life is far busier and I probably get more done now. I don’t want to work a 10, 12hour day building someone else’s dreams when I can work on my own dreams.

Be Proud Of Your Accomplishments

Working from home takes a bit to get used to so don’t be too hard on yourself. You have to manage your time, juggling things, be your own boss and possibly look after the kids too. Celebrate the wins, even if they are small. Keep track of them in your journal, stats, income, clients, projects, and look back on the last 30 days.

I did this recently with my Etsy shop and compared it to last year and was so surprised at our growth. I now keep track of all my social media accounts and following. It puts less pressure on to see the slow and steady growth other than just looking at the actual numbers. It makes it easier to be more realistic about growth and targets and on yourself.

Learn to look back often on what you are building, and have already accomplished and celebrated it. 


this post was originally written in 2020 and has been updated

5 Tips To Grow Your Instagram Fast

5 Tips To Grow Your Instagram fast

We’re sharing our top tips to help you grow on Instagram fast. We all know that being consistent is crucial on social media, but with the removal of Instagram likes, we need to focus more on the shares and saves. Let’s get focused on educating our audience, sharing value, and prepping for launches, new product releases, and sales. We’ve got the best 5 tips to grow on Instagram.

  1. Consistency - post consistently on Instagram

    be consistent in when to post and how often so your followers know what to expect. Find out what time is best for you to post on Instagram and stick to that. Post daily, weekly, or whatever your schedule allows but stick to a plan.

  2. Show more of YOU on your feed

    by you, we mean your face. Don’t be shy, post pictures where you’re in them to help your audience connect with you. Use Instagram stories to capture your normal life and share more of a behind-the-scenes view. Once you feel ready, try Instagram Live to connect with your followers.

  3. Educate

    Share value with your followers and build trust, build a brand, and educate them on what you are doing by sharing more. Prepare them for when you’re ready to launch or sell; the more they know, the more they’ll be ready to support you.

  4. Save and Share

    the save and share options on Instagram are the new likes so you want to create content that your audience is going to save and share with theirs. Write in the caption that you want to be tagged and credited, and do the same if you share someone else’s post. Graphics work well as they often share value and work on other people’s feeds.

  5. Use the DM

    feature to connect, not spam - send genuine messages to people to reach out and build community. Send a friendly message to new followers thanking them for the follow and asking what they like and want to see more of. Connect with people, it is social media after all.


follow us on Instagram @sonianicolson


What are you doing to grow on Instagram?

Instagram Tips For Growth

Instagram is still one of the most popular social media platforms and growing on it takes time and work. The best way to succeed is to plan out what you want to post and have a clear direction for your account - niche down - this will help you understand who your audience is and know your community.

Instagram Tips For Growth 2020

The Algorithm

Possibly the bane of your life if you’re trying to grow your account. The algorithm changes and it’s there for a good reason. Don’t fight it, don’t get frustrated, and don’t blame it. Just get on with it. Yes, they recently removed likes and that made a huge impact on how we quantify success on Instagram. Rumour has it that saves are the new likes.

Posts

Post consistent, relevant, and relatable content which is of value to your audience - bonus if it’s sharable. Instagram will reward you if your posts get an audience to spend more time on the app.

Editing

Yes, you can edit on Instagram itself but there are so many other options to edit pictures. I use the Adobe Lightroom app and have a preset.

Description/Caption

Each post allows for 2,200 characters which is about 300 words of a caption for your post. You want your caption or description to be interesting, relevant to the post, and interactive so that people want to like, save and comment. You’re looking to receive rich comments so that each comment can be built on to feed the algorithm and show it how valuable your posts are.

Hashtags

Do your hashtag research, select 5-10 hashtags that are on brand and are relevant to the image you are posting and its caption. You can use up to 30 but it looks a little spammy and it’s often better to use 5 relevant hashtags than 30 mediocre ones.

Location

To attract a potential new audience, tag your location. Tag real locations, not just random trending locations. This too can be flagged as spam.

Tags

Do your research, don’t just tag randomly. Tag yourself, tag brands, etc.

When To Post

Use the ‘when to post’ app as it tells you the 3 times a day when you get the highest engagement on your account, this is when you should post. As you build your feed, people will come to expect a post from you at whatever time or however many times a day so try to stick to it. Consistency is key. The more active you are, the more the algorithm will favour you.

Be Social

Engage. Don’t just expect people to comment and interact on your posts, do so on theirs too. Be active within your niche and interact with accounts similar to yours and with an audience you want to attract. Engage with their followers’ comments and start a conversation. Answer questions, add value, and show them that you can help and that you are of interest to them. Do not spam. The more engagement your post gets in the first 30 minutes, the higher you will rank and the more reach you will get. For comments to count they need to be 4 words or more and not just emojis. The more comments, likes, and saves, the more the algorithm is triggered. Instagram is smart, don’t try to fool it.

DMs

Your DMs are your messages within the Instagram app. This can get annoying and build up but they are a good place to build a community and speak to your followers or potential followers. Use them to reach out and build an audience. To thank new followers, send them a DM of a message, voice message, or video. Make it personal and intentional. The aim is to build actual relationships.

Switch To A Business Account

Once you switch, you get access to your analytics, pay attention to these as they will help you know your audience and what they are looking for.

Reach

Your reach is the new way to measure how well you are doing, your reach is your audience (total number of people who have seen your content) not just your following.

Instagram Stories

Use this feature to show your latest post, ask people to click on it and it will take them to your feed where they can like and interact. Post to your stories every time you post to your feed, this helps with distribution and drives your audience (and potentially new eyes through location and hashtags) to your post and feed.

Shadowban

Shadowban is when your account is not favoured in the algorithm or is flagged up because you are doing something dodgy and against the system; i.e. using the same hashtags on every post, using bots, using comment pods, etc. If you get a shadowban then you can be banned on Instagram, without necessarily knowing what has happened. If you get a shadowban, leave your Instagram account alone for a few days. Don’t post, and don’t be active. Check over the hashtags you use and make sure they’re still active and relevant - better still, use fresh ones.

Avoid Comment Pods

Comment pods are when a group of people posts to a group chat with a link to their post in the hope that all members of the pod will go like and interact with their post, in exchange for doing the same for the members’ posts. This is seen as spam and playing the system and is not worth risking a shadowban. The algorithm is intelligent and will suss you out. It’s not worth it.

Plan Your Feed

Planning will help you develop an aesthetic, stay consistent with it, and in posting to a schedule (posting often). Planning out the appearance of your feed is a personal preference. Have a look around and see what style of feed you like.

I use the app PLANN which allows you to plan out days, and weeks ahead of time. I sit down once a week or fortnight and plan out my content. This means I know what is going live, and when, and have the caption written ahead of time with hashtags ready to go. This is great beautiful it saves me time in the long run and, on the days when I am just not feeling it, I don’t have to find something to post and write about because it’s already in my planned feed. PLANN lets you upload pictures, add captions, and hashtags, and save lists of hashtags to easily copy and post when needed. You can also move posts around to plan the layout and look of your feed so you never post similar pictures beside each other or similar colours together.

READ: 5 Tips To Grow Your Instagram


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The Self Employed Uniform

The Self Employed Uniform

I was getting dressed, cleaning up this morning, and making the bed, the usual routine, when it occurred to me - I wonder what other self-employed people actually reach for and tend to wear on a daily basis. 

The Architect

Previously I've worked as an Architect in an office so I had to look both professional and also wear clothes that I would pop out onto site in. This meant a cheap-ish wardrobe of smart trousers and layered tops, usually from Primark or whatever. There was never anything cool or trendy about my work wardrobe - I mean I was in a hard hat and steel top-capped boots 50% of the time. 

The Lecturer

Then, moving into Academia at a private design school, my wardrobe got a lot more fun - the fact the school was in India meant I could experiment with what I wore a lot more and never felt judged or unprofessional. I could express myself more, try Indian outfits on our 'cultural days', and wear what I really felt like 'me' in. 

be comfortable, be yourself

This idea of feeling like 'me' is an interesting one, something that I thought would have developed over time and I would have my own style but in reality, I maybe dress up into the style but I live in and spend most of my time in my jeans and a simple top. I think it’s more about the material; the soft worn-in feeling is just so comforting. I tend to wear Zara skinny straight-legged blue wash jeans and a simple top. The top never matters much but I'm so lazy in my hunt for comfy clothes in the mornings that I also tend to live in sports bras. Maybe that’s TMI??

an identity

A uniform to me is something that helps present you in the role you have. A Doctor, a Firefighter, a Bus Driver, a Sale Assistant, etc. But if we don't work in professional or service-related jobs then the 'uniform' is more a perception thing, perhaps the way we dress is more about the way we think we should dress for that role or be seen as that employee. 

Dress the part, for success

I dress for comfort but also to feel more confident, to empower myself. I vlog looking, however, I do at that time but I make more effort for a sit-down video. I want to be seen at my best and my best is neat and presentable - teeth brushes, hair done, make-up on, thoughtfully selected clothes. My jeans are comfortable and they make me feel good, so I am more confident. I'm sure you'd agree, I don't want to wear something I'm not comfortable in as I'll feel self-conscious. 

inspiration

Don't get me wrong, I completely appreciate a good pair of PJs or leggings - I'm often wearing PJ bottoms when I sit down to film - but I thought I'd put this out there and see what you guys tend to reach for, what are your "comfies" and if you're also self employed, what do you consider your uniform. 


what's your Self Employed Uniform?

Job Interviews and Dealing With Rejection

Job Interviews and Dealing With Rejection

Getting a job interview can be exciting but also pretty nerve-wracking. I just found out that I didn't get the job I had interviewed for here in Reykjavik so I wanted to write out some points to help anyone else who is going through the stress of job searching, applications, and the interview process. 

watch the video

ASK FOR FEEDBACK

If you’ve gotten through a few rounds of interviews, the interviewer(s) have probably gotten to know you well so there’s no harm in asking for feedback at the end of your follow-up email. There is always a chance that they won’t provide feedback because it might be seen as a liability or they are short on time.

REFLECT on the interview

Maybe the interview didn't go as well as you hoped (were you on time, dressed appropriately, prepared, or too nervous, did you research the company, understand the position, or ask good questions?)

You had a glaring typo in your resume or cover letter (mistakes happen but this is the no 1 reason employers don't call people back)

Take some time to reflect on your experience and think about what went wrong. This will allow you to avoid making the same mistake in the future. Think of it as a learning opportunity, to be a better candidate next time.

MAYBE the job or company WASN'T A GOOD FIT

Sometimes it's not about you or anything you could have done (or done differently). One thing I learned from hiring people is that there are so many great candidates and there are also a lot of behind-the-scenes decisions that go into each hire. Sometimes the decision to not hire you truly has nothing to do with you.

If you reflect on your experience, and can't find anything that went wrong, it's possible that nothing did. There could have been someone with one more year of relevant experience or knowledge of one more computer program.

LET IT GO

Don't be hard on yourself. Don’t take it too personally - everyone goes through this at some point. Move on to the next application - the job that is right for you is out there. Realize that the hiring process often takes time

Keep Applying

  • You'll be able to focus better on the next application if you can get excited and motivated for it.

  • The job search can be very stressful…

  • Keep a positive attitude

  • Remain optimistic

  • Apply for multiple jobs within the same area

  • Approach companies even if they aren't advertising

  • Focus on continually learning and improving

  • Keep your CV and LinkedIn up to date

  • Practice makes perfect so do mock interviews

  • Network - it’s often who you know!!

Remember, there are a lot of things in life you can't control but do your best at what you can. Be prepared and present yourself to the best of your ability. Good luck and feel free to comment below with your stories.


are you currently job hunting or about to start a new job?