Our Scottish Wedding Venue

Netherurd House

When it came to selecting a venue I knew in the back of my mind where I wanted to get married but Ingimar had never been and it wasn't a traditional wedding venue. We planned a trip back to Scotland and booked a few wedding venue visits. They are felt very much the same to me - planned, organized and easy. But this also felt like we were just selecting a package, a very pricey package, but something everyone else does. We wanted something unique, I guess many Brides do. I wanted to know I would be the only Bride there on the day, that our guests wouldn't have been to a wedding there before to compare it with, and that it meant something to us. We also wanted to feel comfortable there, as if it was like home, where the kids could run around and not be told off. A lot of the venues were very beautiful but they were too picturesque - like you didn't dare touch anything. That just wasn't us. 

After visiting many venues on the outskirts of Edinburgh we decided on Netherurd, a Girl Guiding House in the Scottish Borders. Netherurd is home to many of my childhood and young adult memories and a lot of happy times with family. My late aunt was the first Guider to hold an International Camp here and I have many memories camping in the field, doing crafts in the outbuildings, and staying over in the old Brownie House, now the Garden House. I went through the International selection here and I was selected to represent Scotland in a trip to Prague and then Great Britain in a trip to Uganda in 2002 - which possibly started all my travel bug adventures.

Netherurd house, West Linton, Scotland

I took my mum and sister, we walked around and agreed it was a great venue which meant so much to our family so I now had to convince Ingimar. On our next trip over we drove down to Netherurd. We were met by Janice and her charming hospitality of coffee and freshly baked shortbread - I think she won the Viking over right then!! She talked us through what kind of events they had done before and what they could offer us. Netherurd is a girl guiding venue where a lot of camps, training, and selections are taken place. They host different non-guiding events too but very few weddings, ours was actually the only wedding there this year. The main difference between Netherurd and the other venues we had visited was that they tailored the package to the bride - not the other way around. Walking around, it all felt perfect and I knew it was our venue. 

We decided to book out the entire site and I am so glad we did. We had the main house which slept all of the wedding party. We had the option of being married on the lawn, though the weather meant we married in the Scotland Room within the main house which was beautiful. We used this room for champagne and canapé after and then the Garden House for our Wedding Reception. We had planned games on the lawn and a mini Highland Games for the Sunday morning but Scotland decided to gift us some pretty torrential showers so guests happily stayed indoors and mingled instead.

On our Wedding Day, as our guests arrived, we had Michael Knott a piper (such handy friends we have) piping some traditional tunes which really set the atmosphere. It was lovely getting ready upstairs with my Mum and bridesmaids whilst guests arrived to the sound of the Scottish bagpipes. The rain really brought out the luscious green of the gardens and paths which framed the buildings beautifully. 

As guests walked into the main house, they were met by one of the ushers and given an Order of Service. My Mum had created some stunning flower arrangements and these were dotted around the house and the Garden House. I used this entryway to gather any Wedding Cards and Gifts in my Granddad's old leather suitcase. 

The Scotland Room was set up the week before the wedding and it was so exciting to see it all transformed. Pre-wedding day, walking down the aisle with my sister and best mate, before all the guests were there, was so much fun. We took some silly pictures and had a good laugh, just the three of us. 

On the morning of the wedding, Ingimar and his two best men made their way into the room for the nervous wait. I was still upstairs in the Bridal Suite where we had gotten ready. I was feeling calm, I was ready for this. We were actually 30mins early!! Walking down the wooden stairs in my beautiful - if a little challengingly high - Kate Spade gold glittery heels, I made my way to my Groom. I couldn't wait but also didn't want the day to go by too quickly. 

I met my Brother at the landing and took his arm, ready to walk down the aisle. The Scotland Room was beautiful and it was amazing to see everyone who we know and love, there to support and share on this very special day. I walked towards Ingimar, he lifted my veil and we turned to Alistair the minister for the ceremony to begin. There was a large gold framed mirror in front of us which meant the reflection connected us to our friends and family throughout the ceremony, I loved this. I was beaming, we were so happy. 

The ceremony was about 30 minutes long and it was just wonderful. All that planning, all the to-do lists, and excel sheets, the days counting down, we had done it - Mr and Mrs!! Walking back up the aisle and out onto the landing, we both let out a very excited and happy YAY!! and then looked at each other and laughed a little as we had done exactly the same thing. I can't put into words how happy, lucky and amazing that moment was. It's my favorite moment of the day.

After a few minutes alone, and then joined by our immediate family, we headed out (in between showers) to have our wedding photographs taken. 

Wedding couple

Back to seek shelter from the typical Scottish rain, we were driven the short distance over to our reception in the Garden House. Guests followed, led by our piper. This gave us a few minutes alone to enjoy a little bubbly as husband and wife before joining everyone for the Wedding Breakfast. 

Scottish Piper

We spent the Friday before the wedding decorating the venue both inside and out. I had ordered a load of balloons and we managed to get helium tanks and weights. We covered Netherurd signs with our personalized wedding signs - these were printed and laminated at the graphic printers. We used a lot of ivy pulled from the site and hung it all over the room, lights, and on tables to create a natural woodland theme. I had pre-designed a lot of it using photographs I had taken when visiting the venue and created collages so people could see what I was imagining. This worked really well and meant lots of people could join in and help create the vibe, and I could be buzzing around between them all. 

We still had some wedding signs I made for my brothers’ wedding so I spray painted them white and repainted the correct arrows showing which way parking or the ceremony was. As there is a flag pole it was the perfect opportunity to fly the Scottish and Icelandic flag together. it was so much fun and I think our guests had a good giggle at the little touches we had put into the day. 

The House and its grand staircase were decorated simply. We used white balloons strung with ivy and white ribbon as clusters and tied these to the stair posts. The Scotland Room had ivy hung over lights and paintings, and we used antique candelabras within the flower decorations on the mantelpiece. 

The Reception was held down in the Brownie House, now Garden House. We transformed the room with balloons, ivy, wall hangings and calligraphy. I wanted to keep it simple, easy and bring the outside in. The wall hangings were sheets from a Flipchart, taped together with printed calligraphy words on them - they were then put up over the cupboards to camouflage them. We then hung a length of a bamboo garden cane from the ceiling, with some ivy twisted around it, this framed the wall hanging. We did this around the room so it all pulled together and linked with our wedding signage, menus, the order of service, etc. The stag was already in the hall and gave us some great inspiration for our wedding crest which was on all our wedding stationery. We brought Mums Rudolph from home and put a Viking helmet on him, he stood proudly in the garden, surrounded by fairy-lit trees. 

The Bridal Suite was decorated by my Bridesmaids and their partners with balloons and candles, it was so magical. They even created a four-poster bed by tying helium balloons to the corners of the bed frame. On the bed, they had written out our initials with a love heart, arranged using the knitted lengths of the Icelandic wool that were on the table centerpieces. We switched off the artificial candles, crawled into bed, and dreamt the night away. 

Netherurd Brownie House
Wedding reception

The venue was ideal and gave us a lot of space for kids to play and adults to sit and chat or to get on the dance floor and party. We partied into the wee small hours, with a ceilidh and then a disco with my good friend as DJ playing a playlist made up of songs our guests had pre-requested. The day flew by but I took a few minutes to myself to just stop and take it all in, that definitely helped. What an amazing day!!

I have to add that I'm loving being married - it's true that not much changes but I feel so much more settled and I'm loving life with my soulmate. 


Find out more about Netherurd here

Sonia Nicolson

Architect & former University Lecturer turned Entrepreneur. I help female Entrepreneurs successfully Design & Build their Creative Businesses in Interior Design, Architecture & Urban Sketching.

Our Wedding Outfits

Working our way through our wedding photos, sending out Thank You cards, remembering the big day, and reliving all the happy moments. That's what we have been doing recently and it's been the push I needed to sit down and write a few more wedding-related posts. Today is all about our wedding outfits, the gifts we gave each other (how Ingimar spoilt me), and the traditions of 'something old, something new, something borrowed and something blue.

Check out those handsome Vikings

IMG_0547.jpeg

groom

Starting off with the Viking himself, Ingimar. He wore an Icelandic tweed suit bought here in Reykjavik from Herrafataverzlun Kormáks og Skjaldar. After visiting the shop a number of times, we (yes, I went along and we sorted his suit as a couple but I kept my dress a secret) decided on the colour, and the suit was altered to fit. He bought brown brogue shoes and a light blue shirt in Edinburgh and added some personal touches with his late Fathers cufflinks and an Icelandic flag bowtie. 

details

With photography in mind, I asked my sister to make the hangers we hung our outfits on and we used them as photo props on the day. She does pyrography so I ordered a set of wooden hangers on Amazon, printed out the names we needed hangers for in our calligraphy wedding font and she did a wonderful job - Thanks Steph. Then my very talented Mum, who did all our flowers, made some boutonnieres for the wedding party from Eryngium and garden foliage and left a few spares at the entrance of the venue for guests to enjoy wearing too - Thanks, Mum.

bride

Wedding Dress by Wed2B| Solstice Belt by Wed2b

sonia and ingimar

My wedding dress was from Wed2b, a fabulously affordable chain of bridal shops throughout the UK. I found them after skimming bridal forums in a bid to seek a shop or boutique which was friendly and approachable after some pretty snooty Edinburgh experiences. We drove through to their Glasgow branch (they now have an Edinburgh branch too) and I bought and brought home my dress that same day. I was so excited and relieved, I genuinely couldn't wait to wear it again. After taking it to get altered by a local tailor, Amelia, I decided to add a little more bling and purchased this diamante belt which we hand stitched on. 

Comfort was key for both of us and we wanted to be happy and confident in our outfits, which we both were. I think Ingimar looks just the part and very handsome (of course) and I adored my final look. I felt amazing walking down the aisle and enjoyed partying the night away. 

shoes

I'm a huge fan of Kate Spade, you will probably tell, and so when I started looking at wedding shoes, I just had to treat myself. I never thought that I would go for such a girly look but - a girl's only a bride for a day so why not shine. Ingimar insisted and treated me to my shoes, he ordered them online via the States as a colleague was coming back to Iceland. They arrived a week before the wedding so I have not had time to wear them in, I was lucky on the day - but I don't think any blister could have spoilt my day. 

My heels were Kate Spade, gold, glitter-covered leather pumps and I adore them. They have a 3.5" heel which was a little more challenging when you are already shaking with nerves but they were super comfortable and I just slipped into them. I wore them all day until right after our first dance at which point I changed into my party shoes. My evening party shoes were the gold, glitter-covered trainers which were a collaboration between Kate spade and KEDS a few seasons ago. 

Wedding heals by Kate Spade | Evening trainers by Kate Spade + KEDs

Sadly there are a few people very dear to my heart who are no longer with us, and it was important for me to have a little piece of them with me on the day. We got a little sentimental.

Something Old

I wasn't sure about wearing a veil, it was much more something my Mum saw as important. I tried a few on but they didn't feel right, it just felt like I was playing dress-up. As this was something important to her, I asked if she still had hers and she did. We climbed into the attic and found an old leather case. Inside was her hand-stitched, white veil, still in almost perfect condition. I put my hair up into a bun and we added the veil. It felt so right. Not convinced, she wanted to add a little something. In our search for the veil, we had come across a piece of old, hand-crochet lace which was my Grans. With a little alteration and starched it, it looked perfect. This lace (which was living in the garage, unused) now formed a beautiful crown at the top of the veil and perfectly framed the look - my gran would have loved it. She then added a few sticky pearls randomly on the veil to match my dress - a very creative and talented Mum.

Something New

On the morning of our wedding, Ingimar sent his sister and nephew over to my room with a Morning Gift. This is not something we tend to do in the UK so I was not accustomed to this. Before we left for Scotland I had given him some gifts including a pair of whiskey glasses but he truly spoilt me on our wedding day. Not only did he treat me to my wedding shoes but he also gave me the 'Heart of Gold' bangle I had (subtly) shown him and a beautiful pair of pearl and diamanté earrings which I wore on the day. And, to top it all off, they came in a Kate Spade black 'Cameron Street Havana' tote bag - spoilt rotten!!

Something borrowed

In the run-up to our wedding, I called my Uncle and asked if he had any of my late Godmother's jewelry that I could borrow and wear on my wedding day. He told me it had been handed onto my cousin, so we met up and went through the collection. I chose my 'something borrowed' to be my aunt’s gold bracelet and wore it with love and pride.

Something blue

My mum and I set out all the items to be brought to the venue in the days before the wedding. Just for fun, we ran through the list "something old, new, borrowed..." and realized we didn't have something blue. She left the room and came back a few minutes later with a little jewelry pouch which contained the beautiful sapphire necklace gifted to her by my late Father. She said I could wear it. It meant a lot to her, to me, and to our family friends who knew the story behind it.

My Wedding Dress

post-wedding

The dress is back in its bag, hanging in the wardrobe back home. It sure does take up a lot of space and was pretty damn heavy but I loved wearing it. To be honest, it looked beautiful and you would never have guessed it cost less than Ingmar's outfit!! So with that in mind, and the fact that I'll only ever wear it once, I wasn't concerned about it - I danced, I ceilidh'd, I trapped across a field in the rain after our photographs and I wore it with pride, love and a crazy amount of happiness. The dress now tells this story and I really should get it to the dry cleaners!!


what were your ‘something old, something new, something borrowed, something blue’?

Sonia Nicolson

Architect & former University Lecturer turned Entrepreneur. I help female Entrepreneurs successfully Design & Build their Creative Businesses in Interior Design, Architecture & Urban Sketching.

Reykjavik City Guide, Iceland

Welcome to Reykjavik, the capital city of Iceland, and home to 122,141 (2015) people. This colourful little nordic city is the most northern capital in the world and has been my home for a couple of years now.

Back in February 2016, I followed my heart and relocated to Reykjavik to join my Viking, Ingimar (now husband). A new city, and a new adventure - so I decided to keep a weekly video diary in the form of vlogs on my YouTube channel.

Over the last years, I’ve made Reykjavik my home and consider myself very lucky to be surrounded by such dramatic and picturesque landscapes, living under the northern lights and escaping for day trips to chase waterfalls, be amazed by the dreamy moss-covered lava fields, glacier, and other magical sights.

READ: Northern Lights in Reykjavik

I’m guessing you're lucky enough to be planning a visit or adding to Bucket List research, so let’s get into my Reykjavik City Guide.

DIY Walking Tour

There are a few free walking tours in Reykjavik or you can go off and do your own.

Start at the Sun Voyager and walk along the coast to Harpa, then head towards the Parliament and its public square. If you're hungry, on the way you can try the local Bæjarins Beztu Pylsur for yummy hot dogs, or a bowl of lobster soup at nearby Sægreifinn on the harbor, or for more of a family-friendly spot then head to the recently reopened The Laundromat Cafe (free coffee refills & kids play area in the basement). The pond is lined with cute Icelandic houses and on the opposite side, you will see the very Scandinavian-looking church of Fríkirkjan í Reykjavík and the modern City Hall which had a huge topographical map of Iceland in it - worth a look. From here you can either wander around the downtown area and check out some bars and shops, or head up towards Hallgrimskirkja.

READ: I also run an Air BnB Experience walking tour

From here, cross Fríkirkjuvegur and walk up the side street (taking in the street art). Walking around you might spot some little statues and superheroes on the street signs too. Keep going until you arrive at the magnificent Hallgrímskirkja church, inspired by flowing lava and buildings such as the Chrysler Building in New York City. Here you can buy a ticket to gain access to the top of the spire by lift for views across the city, alternatively, drive up to the city water towers at Perlan for a free view from their cafe - their exhibition is great, especially the Aurora Planetarium.

READ: Perlan - Wonders of Iceland Exhibition

Finally walk down the main street of Skólavörðustígur which joins the main shopping street of Laugavegur before you'll arrive back near Harpa.

EDIT: Summer 2019 Perlan is no longer free to access the viewing deck but the cafe on the floor above is nice and the view is free


local swimming pools with hot tubs

The pools in Iceland are fabulous and the main reason I survive living here in winter. Make sure to end a busy day by chilling out with the locals in a “hot pot” at a local swimming pool. The biggest and most popular one is Laugardalslaug, by the national football stadium. Make sure to wander around and try out all of the different hot pools here, including a saltwater pool right at the end. And yes, you do have to shower off before entering the pool or the ‘changing room police’ will get you!!

Adult 18+ 1000 ISK / Kids 160 ISK (under 6 & Senior Citizens free)

Laugardalslaug | a local pool with a huge indoor lanes pool, outdoor pool, kids flume, and a variety of hot pools - including a saltwater pool. Make sure to walk around and try out all the different round pools as they offer different temperatures. Steam room too.

Vesturbæjarlaug | a good outdoor pool and a big hot tub where locals meet to chat, and where I've previously spotted Bjork - twice.

Sundhöllin | a downtown pool with both indoor and outdoor pools, and a hot tub. Cool building and very handy if only spending a short time in Reykjavik.

Árbæjarlaug | a great pool (yes, it’s my fave) mainly because you can swim from the indoor pool to the outdoor and then get straight into a hot tub. There’s a kids pool inside and out, the slide and lanes pool is outdoor. Steam room too.

Breiðholts | a very local pool offering an outdoor lanes pool, kids pool, slides, and hot tubs.

Laugardalslaug Swimming Pool

Sundlaugavegur 30, 105 Reykjavik

Look for bus number 12 and 14 (stop near Laugardalslaug)

Mondays - Thursdays: 6:30am - 10pm
Fridays: 6:30am - 10pm
Weekend: 8am - 10pm

READ: Local pools in Reykjavik, Iceland

laugardalslaug

Grótta lighthouse and hot pool

Ever fancied a stroll along a black sand beach? Watch the sun set with your feet in a natural hot tub? Get all bundled up watching the northern lights with the reward of a hot chocolate after?! Head to Grótta, an easy 10 minute drive along the coast from Reykjavik's Harbour and take in the view across to Esjan.

If it's sunny, why not grab an ice cream from Valdi in Grandi on your way there.

Botanical Gardens - Free admission

I’m adding the Botanical Gardens in because I love them, we are often walking here as a family and the cafe here is just beautiful and offers some delicious treats.

If the weather allows, you can spend a morning wandering the paths of the botanical gardens and heading towards the allotment where you'll find a fantastic Café Flora (open May 1st - September 30th and open at weekends in December, closed Dec 24th, 25th, 26th, 31st, Jan 1st) where you can sip a coffee and nibble on a homemade treat in the beautiful greenhouse cafe.

Botanical Gardens - Free admission

Laugardalur, 104 Reykjavík

Summer (May 1st - September 30th) 10am - 10pm
Winter (October 1st - April 30th) 10am - 3pm

Café-Flóra.jpg

Viðey Island

A short ferry ride (1,500ISK) from Reykjavik harbor is the island of Viðey (summer ferries leave daily from Skarfabakki, Harpa, and Aegisgarour pier and in winter ferry from Skarfabakki weekends only). The island was where the 'father of Reykjavík' Skuli Magnusson constructed his home and a church in the 12thC and has archaeological remains from the early 10th C.

On this island is the Imagine Peace Tower, a beam of light that shines high into the night sky from a wishing well bearing the words "imagine peace" in 24 languages. Designed by Yoko Ono, widow of John Lennon, it is lite annually between his birthday and his death: 9th Oct - 8th Dec.


this post was originally written in 2017 and has been updated

Sonia Nicolson

Architect & former University Lecturer turned Entrepreneur. I help female Entrepreneurs successfully Design & Build their Creative Businesses in Interior Design, Architecture & Urban Sketching.

5 Tips To Grow Your Instagram Fast

5 Tips To Grow Your Instagram fast

We’re sharing our top tips to help you grow on Instagram fast. We all know that being consistent is crucial on social media, but with the removal of Instagram likes, we need to focus more on the shares and saves. Let’s get focused on educating our audience, sharing value, and prepping for launches, new product releases, and sales. We’ve got the best 5 tips to grow on Instagram.

  1. Consistency - post consistently on Instagram

    be consistent in when to post and how often so your followers know what to expect. Find out what time is best for you to post on Instagram and stick to that. Post daily, weekly, or whatever your schedule allows but stick to a plan.

  2. Show more of YOU on your feed

    by you, we mean your face. Don’t be shy, post pictures where you’re in them to help your audience connect with you. Use Instagram stories to capture your normal life and share more of a behind-the-scenes view. Once you feel ready, try Instagram Live to connect with your followers.

  3. Educate

    Share value with your followers and build trust, build a brand, and educate them on what you are doing by sharing more. Prepare them for when you’re ready to launch or sell; the more they know, the more they’ll be ready to support you.

  4. Save and Share

    the save and share options on Instagram are the new likes so you want to create content that your audience is going to save and share with theirs. Write in the caption that you want to be tagged and credited, and do the same if you share someone else’s post. Graphics work well as they often share value and work on other people’s feeds.

  5. Use the DM

    feature to connect, not spam - send genuine messages to people to reach out and build community. Send a friendly message to new followers thanking them for the follow and asking what they like and want to see more of. Connect with people, it is social media after all.


follow us on Instagram @sonianicolson


What are you doing to grow on Instagram?

Instagram Tips For Growth

Instagram is still one of the most popular social media platforms and growing on it takes time and work. The best way to succeed is to plan out what you want to post and have a clear direction for your account - niche down - this will help you understand who your audience is and know your community.

Instagram Tips For Growth 2020

The Algorithm

Possibly the bane of your life if you’re trying to grow your account. The algorithm changes and it’s there for a good reason. Don’t fight it, don’t get frustrated, and don’t blame it. Just get on with it. Yes, they recently removed likes and that made a huge impact on how we quantify success on Instagram. Rumour has it that saves are the new likes.

Posts

Post consistent, relevant, and relatable content which is of value to your audience - bonus if it’s sharable. Instagram will reward you if your posts get an audience to spend more time on the app.

Editing

Yes, you can edit on Instagram itself but there are so many other options to edit pictures. I use the Adobe Lightroom app and have a preset.

Description/Caption

Each post allows for 2,200 characters which is about 300 words of a caption for your post. You want your caption or description to be interesting, relevant to the post, and interactive so that people want to like, save and comment. You’re looking to receive rich comments so that each comment can be built on to feed the algorithm and show it how valuable your posts are.

Hashtags

Do your hashtag research, select 5-10 hashtags that are on brand and are relevant to the image you are posting and its caption. You can use up to 30 but it looks a little spammy and it’s often better to use 5 relevant hashtags than 30 mediocre ones.

Location

To attract a potential new audience, tag your location. Tag real locations, not just random trending locations. This too can be flagged as spam.

Tags

Do your research, don’t just tag randomly. Tag yourself, tag brands, etc.

When To Post

Use the ‘when to post’ app as it tells you the 3 times a day when you get the highest engagement on your account, this is when you should post. As you build your feed, people will come to expect a post from you at whatever time or however many times a day so try to stick to it. Consistency is key. The more active you are, the more the algorithm will favour you.

Be Social

Engage. Don’t just expect people to comment and interact on your posts, do so on theirs too. Be active within your niche and interact with accounts similar to yours and with an audience you want to attract. Engage with their followers’ comments and start a conversation. Answer questions, add value, and show them that you can help and that you are of interest to them. Do not spam. The more engagement your post gets in the first 30 minutes, the higher you will rank and the more reach you will get. For comments to count they need to be 4 words or more and not just emojis. The more comments, likes, and saves, the more the algorithm is triggered. Instagram is smart, don’t try to fool it.

DMs

Your DMs are your messages within the Instagram app. This can get annoying and build up but they are a good place to build a community and speak to your followers or potential followers. Use them to reach out and build an audience. To thank new followers, send them a DM of a message, voice message, or video. Make it personal and intentional. The aim is to build actual relationships.

Switch To A Business Account

Once you switch, you get access to your analytics, pay attention to these as they will help you know your audience and what they are looking for.

Reach

Your reach is the new way to measure how well you are doing, your reach is your audience (total number of people who have seen your content) not just your following.

Instagram Stories

Use this feature to show your latest post, ask people to click on it and it will take them to your feed where they can like and interact. Post to your stories every time you post to your feed, this helps with distribution and drives your audience (and potentially new eyes through location and hashtags) to your post and feed.

Shadowban

Shadowban is when your account is not favoured in the algorithm or is flagged up because you are doing something dodgy and against the system; i.e. using the same hashtags on every post, using bots, using comment pods, etc. If you get a shadowban then you can be banned on Instagram, without necessarily knowing what has happened. If you get a shadowban, leave your Instagram account alone for a few days. Don’t post, and don’t be active. Check over the hashtags you use and make sure they’re still active and relevant - better still, use fresh ones.

Avoid Comment Pods

Comment pods are when a group of people posts to a group chat with a link to their post in the hope that all members of the pod will go like and interact with their post, in exchange for doing the same for the members’ posts. This is seen as spam and playing the system and is not worth risking a shadowban. The algorithm is intelligent and will suss you out. It’s not worth it.

Plan Your Feed

Planning will help you develop an aesthetic, stay consistent with it, and in posting to a schedule (posting often). Planning out the appearance of your feed is a personal preference. Have a look around and see what style of feed you like.

I use the app PLANN which allows you to plan out days, and weeks ahead of time. I sit down once a week or fortnight and plan out my content. This means I know what is going live, and when, and have the caption written ahead of time with hashtags ready to go. This is great beautiful it saves me time in the long run and, on the days when I am just not feeling it, I don’t have to find something to post and write about because it’s already in my planned feed. PLANN lets you upload pictures, add captions, and hashtags, and save lists of hashtags to easily copy and post when needed. You can also move posts around to plan the layout and look of your feed so you never post similar pictures beside each other or similar colours together.

READ: 5 Tips To Grow Your Instagram


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The Self Employed Uniform

The Self Employed Uniform

I was getting dressed, cleaning up this morning, and making the bed, the usual routine, when it occurred to me - I wonder what other self-employed people actually reach for and tend to wear on a daily basis. 

The Architect

Previously I've worked as an Architect in an office so I had to look both professional and also wear clothes that I would pop out onto site in. This meant a cheap-ish wardrobe of smart trousers and layered tops, usually from Primark or whatever. There was never anything cool or trendy about my work wardrobe - I mean I was in a hard hat and steel top-capped boots 50% of the time. 

The Lecturer

Then, moving into Academia at a private design school, my wardrobe got a lot more fun - the fact the school was in India meant I could experiment with what I wore a lot more and never felt judged or unprofessional. I could express myself more, try Indian outfits on our 'cultural days', and wear what I really felt like 'me' in. 

be comfortable, be yourself

This idea of feeling like 'me' is an interesting one, something that I thought would have developed over time and I would have my own style but in reality, I maybe dress up into the style but I live in and spend most of my time in my jeans and a simple top. I think it’s more about the material; the soft worn-in feeling is just so comforting. I tend to wear Zara skinny straight-legged blue wash jeans and a simple top. The top never matters much but I'm so lazy in my hunt for comfy clothes in the mornings that I also tend to live in sports bras. Maybe that’s TMI??

an identity

A uniform to me is something that helps present you in the role you have. A Doctor, a Firefighter, a Bus Driver, a Sale Assistant, etc. But if we don't work in professional or service-related jobs then the 'uniform' is more a perception thing, perhaps the way we dress is more about the way we think we should dress for that role or be seen as that employee. 

Dress the part, for success

I dress for comfort but also to feel more confident, to empower myself. I vlog looking, however, I do at that time but I make more effort for a sit-down video. I want to be seen at my best and my best is neat and presentable - teeth brushes, hair done, make-up on, thoughtfully selected clothes. My jeans are comfortable and they make me feel good, so I am more confident. I'm sure you'd agree, I don't want to wear something I'm not comfortable in as I'll feel self-conscious. 

inspiration

Don't get me wrong, I completely appreciate a good pair of PJs or leggings - I'm often wearing PJ bottoms when I sit down to film - but I thought I'd put this out there and see what you guys tend to reach for, what are your "comfies" and if you're also self employed, what do you consider your uniform. 


what's your Self Employed Uniform?